And now, Richard Dawkins and Simon Schama arm-wrestling

I see that this week the Observer newspaper has a huge advert trailing its 'exclusive' interview with David Beckham. This really is celebrity gone a bit off its trolley. David Beckham has, as they say, a very educated right foot, but that's about the limit. Who on earth cares what he thinks about things? One might as well trumpet an exclusive video of Andre Previn playing tennis or the finance editor of the Wall Street Journal playing canasta.

Get a grip!